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Co-Art Director:

Everybody loves ice cream. And you don't need an excuse to indulge, or do you?

Ice cream is always depicted as the 'comfort food'. The 'boyfriend broke up with me' food. The 'watching movies under a blanket sobbing to cheesy movies' food.

But who says you need a sob story or an extravagant excuse to sit and enjoy a tub of ice cream alone? 

Actually, we do. And we will give you your own personalized ice-cream-alibi. 

Share it on socials, and maybe your friends will be inspired to chow down on their favorite flavor too. No real excuse needed.


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